Blogging for Small Business: How to Improve SEO and Drive Website Traffic

Cost: $15.00
Duration: 90 minutes

Learn how to use blogging to improve your website's SEO, build trust with your audience, and bring more people to your site.
person using laptop with metrics graphics hovering above

About the Webinar

Blogs remain one of the most effective ways to increase website traffic, but many business owners overlook blogging in their content marketing strategies. A well-written blog can help search engines prioritize your content for potential clients and organically drive them to your business.

In this webinar, you’ll learn how to use blogging as a marketing tool that helps your business get found online, build trust with your audience, and bring more people to your website. You’ll also learn how to create effective blog posts and see how one well-written blog turned into content for email, social media and other marketing channels.

Participants will receive a Blog Content Planning Workbook and SEO Blog Template to help apply what they learn.

  • Why blogging is still one of the most powerful tools for small business marketing
  • How blogging helps your SEO and Google rankings
  • The Blog writing system, keywords, structure, headline and hooks to get clicks
  • How investing in one blog can save you time creating marketing content across the board

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Patty Ross

Founder, Golden State Marketing and California Wine Marketing

Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD/cannabis, restaurants, political activism, and nonprofits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.