Choose Your Marketing Strategy

Learn how the marketing process really works, the strategies that drive measurable growth, and how to choose the right approach to gain traction faster. 
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The Overwhelm Stops Here: Clarity, Strategy, and Confidence

You've heard all the advice: "You should be on TikTok," "You need a blog," "Run Google Ads." The result? You're tired, broke, and stuck in a cycle of random activity that never delivers consistent results.

  • The Problem: Most entrepreneurs jump straight into tactics, completely skipping the essential step of strategy. Without a strategy, every marketing action feels like guesswork, leading to burnout and confusion.
  • The Solution: Marketing works when it fits you. This 3-hour course guides you through a clear process to align your natural strengths with one core marketing strategy to implement for your business.


By the end of this training, you will replace random activity with intentional, focused action.

In Just Three Hours, You'll Gain:

  • Your Superpower: Identify your personal "Marketing Superpower" and use it to choose a strategy that feels authentic and sustainable.
  • One Core Strategy: Choose the one strategy that aligns with your strengths, time, and budget—giving you permission to ignore all the others.
  • The Right Tactics & Tools: Select only 2–3 high-impact tactics and tools that make them doable and sustainable.
  • The 1-Page Plan: Walk away with a simple, clear, 1-page Marketing Implementation Plan that tells you exactly what to do, when to do it, and what to ignore.

Course Lessons

Ivana Taylor

Ivana Taylor is the friendly face behind DIYMarketers.com, a go-to resource for small business owners looking for practical, budget-friendly marketing ideas. She's all about simplifying complex marketing strategies into digestible, doable steps. Approachable and straightforward, Ivana makes marketing feel more like a cozy, insightful conversation than a daunting business task.

Frequently Asked Questions

Who is this course for?

This course is for business owners or potential business owners who want to simplify their marketing efforts. The information in this course is focused on maximizing your natural strengths in your marketing strategy.

When will the course launch and how long will I have access?

The course will officially launch on December 19th, and you’ll receive an email with access details as soon as it’s live. You will have access to the course as long as it is available on SCORE Academy. It will be at least one year.

What do I get as part of this course?

This course includes a mix of videos, content and resources to help you understand what an effective marketing strategy can do for your marketing and how you can use tactics that work for you. You'll receive worksheets that can support your learning and a marketing implementation plan template.

Is there a guarantee for the course? What is the refund policy?

There is no official guarantee, but you will gain the information you need to develop a marketing strategy and implementation plan for your marketing.
Our course refund policy is available here. If you have questions on the refund policy or anything else related to the course, email contactus@score.org.

Develop the Marketing Strategy That Works for You

Enroll Now for $79