Email Marketing Strategies Part 2: Automating Your List Growth and Subscriber Engagement

Cost: $25.00
Duration: 1 Hour

Learn how to grow your list automatically using dynamic forms, welcome emails, and segmentation that drives engagement.
businesswoman writing in notebook
The fastest way to grow your list and keep subscribers engaged is by utilizing automation to welcome new contacts, deliver value instantly, and move them toward action. Without automation, even good website traffic can fade into missed opportunities when forms fail to convert and follow-up feels out of sync.

In the next session of the Email Marketing Strategies series, our expert will demonstrate how to convert more website visitors into engaged contacts using dynamic forms, automated welcome series, and straightforward segmentation strategies. You’ll learn how to build stronger relationships from the start, deliver the right message at the right time, and create email experiences that drive sales.

You’ll learn how to:

  • Use value-driven dynamic forms to convert more signups
  • How to offer incentives to motivate new contacts
  • Automate timely engagement with a simple, effective Welcome Series
  • Segment new contacts based on how they joined your list
  • Identify interests and behaviors that help you send more relevant emails
  • Set up triggers and automated follow-ups that build trust and increase sales

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on-demand recording
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class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
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Tracey Lee Davis

Email Marketing Manager and Social Media Coach, ZingPop Social Media

Tracey Lee Davis is an email marketing manager and social media coach for small service-based business owners. Through ZingPop Social Media in San Jose, California, she runs done-for-you email marketing and teaches social media and Google Business Profile through hands-on coaching. A Master Certified Constant Contact Partner with 20+ years on the platform, Tracey Lee is also a Certified Content Marketing Strategist, a Silicon Valley Business Journal Woman of Influence, Alignable's Local Business Person of the Year for San Jose (2018 to 2025), and Co-Owner and Vice President of the Women's Networking Alliance.