Email Marketing Strategies Part 2: Automating Your List Growth and Subscriber Engagement

Cost: $25.00
Duration: 1 Hour

Learn how to grow your list automatically using dynamic forms, welcome emails, and segmentation that drives engagement.
businesswoman writing in notebook
The fastest way to grow your list and keep subscribers engaged is by utilizing automation to welcome new contacts, deliver value instantly, and move them toward action. Without automation, even good website traffic can fade into missed opportunities when forms fail to convert and follow-up feels out of sync.

In the next session of the Email Marketing Strategies series, our expert will demonstrate how to convert more website visitors into engaged contacts using dynamic forms, automated welcome series, and straightforward segmentation strategies. You’ll learn how to build stronger relationships from the start, deliver the right message at the right time, and create email experiences that drive sales.

You’ll learn how to:

  • Use value-driven dynamic forms to convert more signups
  • How to offer incentives to motivate new contacts
  • Automate timely engagement with a simple, effective Welcome Series
  • Segment new contacts based on how they joined your list
  • Identify interests and behaviors that help you send more relevant emails
  • Set up triggers and automated follow-ups that build trust and increase sales

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on-demand recording
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class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
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Tracey Lee Davis

Marketing Consultant, ZingPop Social Media

Tracey Lee Davis is the founder of ZingPop Social Media, where she helps turn small business owners into online marketing rockstars! A social media coach, Certified Content Marketing Strategist, and long-time Certified Constant Contact Partner, Tracey Lee empowers entrepreneurs to amplify their impact with savvy social media strategies and standout email marketing.

A sought-after speaker for associations and business groups, she has earned accolades such as Silicon Valley Business Journal's Silicon Valley Woman of Influence and Alignable's Local Business Person of the Year for San Jose (2018-2025). Tracey Lee also serves as the Co-Owner and Vice President of the Women's Networking Alliance, a thriving community for women business owners.

When she's not helping businesses pop, you can find her devouring books, geeking out over comic book movies (with an obligatory mountain of popcorn), or on the hunt for her next cheese fix.