Email Marketing Strategies Two-Part Series:

Grow Your List. Boost Engagement. Convert More Customers.

Cost: $45.00
Duration: 2 Hour

Email remains one of the most powerful revenue-driving tools available to small business owners, but only when you know how to use it strategically. This two-part series will teach you how to grow a high-quality subscriber list and turn those subscribers into paying customers.
businesswoman writing in notebook

Webinar 1: Get More Email Subscribers - How to Attract High-Quality Subscribers Across Every Channel

Date & Time: December 11, 2025, 1:00pm EST
Duration: 1 Hour
Your email list is one of your most valuable business assets, but many small business owners struggle to grow it consistently. If your list isn’t expanding with engaged, high-quality subscribers, you’re missing out on a reliable driver of business growth.

In this session, our expert will walk you through proven methods to capture more sign-ups and build a steady, sustainable list-building plan. You’ll learn how to build an engaged subscriber base, overcome common growth challenges, and capture more sign-ups across every channel.

You'll learn:

  • Why a strong subscriber base fuels business growth
  • Common Challenges & How to Overcome Them
  • How to build a list of engaged, interested subscribers 
  • Strategies for in-person, online, and print sign-ups 
  • Motivating Sign-Ups with Value – What makes people want to subscribe and stay engaged

Webinar 2: Boost Email Engagement – How to Turn Subscribers Into Paying Customers

Date & Time: December 18, 2025, 1:00pm EST
Duration: 1 Hour
A growing email list is a great start, but real business growth comes from what your subscribers do next. If your emails aren’t engaging your audience or driving action, you’re missing out on one of the most powerful tools for increasing sales.

Our expert will walk you through strategies to boost email engagement and convert subscribers into paying customers. You’ll learn how to write compelling emails, set the right email frequency, and leverage automation to turn subscribers into loyal, repeat buyers.

You'll learn:
  • Understand why people subscribe and how to keep them engaged
  • Convert leads into sales with effective email strategies
  • Write attention-grabbing subject lines to boost open rates
  • Determine the best email frequency to maximize engagement
  • Save time and improve results with marketing automation

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Tracey Lee Davis

Marketing Consultant, ZingPop Social Media

Tracey Lee Davis is the founder of ZingPop Social Media, where she helps turn small business owners into online marketing rockstars! A social media coach, Certified Content Marketing Strategist, and long-time Certified Constant Contact Partner, Tracey Lee empowers entrepreneurs to amplify their impact with savvy social media strategies and standout email marketing.

A sought-after speaker for associations and business groups, she has earned accolades such as Silicon Valley Business Journal's Silicon Valley Woman of Influence and Alignable's Local Business Person of the Year for San Jose (2018-2025). Tracey Lee also serves as the Co-Owner and Vice President of the Women's Networking Alliance, a thriving community for women business owners.

When she's not helping businesses pop, you can find her devouring books, geeking out over comic book movies (with an obligatory mountain of popcorn), or on the hunt for her next cheese fix.