From Marketing Plan to Action: Choosing Which Activities to Prioritize

Date & Time: February 19, 2026, 1:00 pm EST
Cost: $15.00
Duration: 90 minutes

Turn your marketing plan into action by learning how to prioritize the right activities and focus on what actually works.
person using laptop with metrics graphics hovering above

About the Webinar

Most small businesses already know what a marketing plan is. The real challenge is deciding what to do next and what to stop doing. This session is designed to help bridge the gap between planning and execution so you can focus on what works and avoid wasting time on what doesn’t

In this webinar, you’ll learn how to simplify, prioritize and activate your marketing plan using a practical decision framework grounded in behavioral economics and neuroscience. You’ll discover how to choose the right marketing channels, messaging and activities based on how your customers think, decide and move through the buying journey, so you can make confident choices instead of guessing.

All registrants will receive a free downloadable Marketing Stage Diagnostic Checklist and 90-Day Marketing Execution Planner. 

Learning objectives:

  • How to select a small number of high-impact marketing activities
  • How to map those activities into a realistic marketing calendar
  • How to forecast effort and results before committing time and money
  • How to measure what’s working (and what isn’t) without drowning in data
  • By the end of this webinar, you’ll leave with a clear framework for making confident marketing decisions and turning strategy into sustained action.

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Tim Contado

Seasoned marketer with experience in CPG and food products. Marketing and sales executive with cinema advertising company. Expert in business management, advertising and marketing strategy, media and entertainment, and new product development. Experience in recruiting, public relations, and retail. I am available to meet via phone, or video mentoring as the goal to develop a strategic plan for a successful business using sales and marketing tools! Very experienced using AI (Artifical Intelligence) LLM (Large Language Models) for small business uses in any number of small business owners needs (tactical, analytical, strategic/creative).