The Google Ads Playbook: How to Advertise Your Business On Google

 1 hour

Learn how to create a Google Ads account, create a campaign, engage your ideal clients, conduct keyword research, and design high-converting ads.
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About the Webinar

Google is the world's largest search engine and marketplace, which is why having a presence on Google and using platforms like Google Ads is essential for business growth and sustainability.

In this session, you'll learn how to use Google Ads to increase your visibility, attract qualified leads, and grow your business. Whether you're new to digital advertising or looking to optimize your existing campaigns, this webinar provides the practical knowledge and strategies to help you succeed.

What You'll Learn:

  • How to structure your campaign for success
  • Keyword research strategies
  • How to create high-converting ads that drive results

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Nicole McCullum

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO.