Google Analytics for Small Businesses - How to Improve Your Website Traffic

 1 hour

In this webinar, you'll learn the basics of Google Analytics, how to track your website's performance and how to turn these insights into action.
person using laptop with metrics graphics hovering above

About the Webinar

To maximize your business website's return on investment, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors' behavior.

In this webinar, you’ll learn the basics of Google Analytics, how to track your website's performance and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using your collected data.

Learning objectives:
  • How to set up Google Analytics for your website
  • How tracking conversions can guide your marketing strategy
  • Which analytics reports you should focus on
  • How to enhance both your website and marketing campaigns using the data you’ve collected

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Nicole McCullum

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO.