Google Analytics Foundations: Setup, Navigation and Tracking

Date & Time: January 6, 2026, 1:00pm EST
Cost: $25.00
Duration: 1 Hour

Learn how to set up Google Analytics correctly, navigate GA4 with confidence, and start using your website data right away.
person using laptop with metrics graphics hovering above

About the Webinar

Google Analytics is a powerful tool for understanding how your website performs, but many small business owners never use it because it feels overwhelming or was never set up correctly. Without the right foundation, it’s challenging to trust your data or determine the best course of action.

In this webinar, you’ll learn how Google Analytics works in a practical business context and walk through the setup process step by step. You’ll leave knowing exactly what Google Analytics tracks, how it supports smarter decisions, and how to confidently navigate the platform so you can start using your data right away.

You’ll learn:

  • Understand what Google Analytics is and why it matters
  • See how Google Analytics tracks website activity
  • Create and set up a Google Analytics property
  • Add tracking to your website and verify it’s working
  • Navigate the GA4 interface with confidence
  • Identify key actions and mark important events as conversions

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Nicole McCullum

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO.