Google Analytics Reports That Matter: Traffic, Engagement and Performance

Date & Time: January 8, 2026, 1:00pm EST
Cost: $25.00
Duration: 1 Hour

Learn which Google Analytics reports to check, what the data means, and how to use insights to improve website performance.
person using laptop with metrics graphics hovering above

About the Webinar

Once Google Analytics is set up, the real value comes from knowing where to look and how to use the data. Many small business owners collect data but aren’t sure which reports actually help them improve results.

In this webinar, our expert will show you how to read the most important Google Analytics reports and explain what the numbers mean for your business. You’ll learn how to identify where visitors come from, which content performs best, and how to ensure your data is accurate so you can make confident, data-driven decisions.

You’ll learn:

  • Essential account and user settings to confirm your data is accurate
  • How to read Acquisition reports to understand traffic sources
  • Which marketing channels drive the best results
  • How to use Engagement reports to evaluate website content
  • How to identify weak pages and improve performance
  • How to make confident, data-driven decisions using Google Analytics

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on-demand recording
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class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Nicole McCullum

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO.