How to Conduct Keyword Research for Your Business Website

Learn how to find the most effective keywords to drive traffic to your website using free, accessible tools.

About the Webinar

Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.

Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge.

By the end of this session, you’ll know how to:
  • Use Google’s built-in keyword research tools
  • Target keywords locally, regionally, or nationally
  • Find gaps in featured results and dominate the SERP
  • Explore competitor keywords with Google’s developer tools
  • Identify the keywords driving traffic to your site

What's Included:

Exclusive On-Demand Recording Access

This recorded webinar will only be available through your SCORE Association Learn Worlds school access. Only those who have purchased the webinar will be able to view it.

Webinar Slides

Download the presenter slides so you can access them whenever you need them.

Lacey Clifton-Jensen

Lacey Clifton-Jensen, MSEd, has been giving workshops with the San Luis Obispo SCORE Chapter for 7 years as a guest of SCORE. She is an expert in social media and search engine optimization to grow a business. Her digital marketing agency is called Chicadita and you can find her online at https://chicadita.com.