How To Create A Marketing Plan For Your Small Business

 90 minutes

Learn how to create a marketing plan that aligns your business goals with your marketing activities, including helping you reach your target market, build brand awareness, and grow your business.
Businesswoman using tablet

About the Webinar

In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.

Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market, build brand awareness, and grow your business.

A well-executed marketing plan will help you:

  • Define your business strengths, weaknesses, opportunities and threats
  • Set goals for marketing your business
  • Define your target audience
  • Create your Unique Selling Proposition based on competitor analysis
  • Measure and optimize your marketing efforts
  • Define your brand with proper visuals and messaging
  • Determine the tools you will need to execute your marketing plan

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Patty Ross

Patty has well over 25 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD, restaurants, political activism, and nonprofits.