LinkedIn Marketing for B2B: Increase Visibility, Credibility & Engagement

Cost: $15.00
Duration: 90 minutes

Learn how to leverage LinkedIn to market your B2B business by understanding the algorithm and sharing content that builds trust, visibility, and engagement.
person using laptop with metrics graphics hovering above

About the Webinar

LinkedIn is one of the most powerful platforms for B2B marketing, but only when it’s used with the right expectation and strategy. Many businesses post on LinkedIn every day but never see meaningful results. The key to LinkedIn success is understanding the actions that the platform values and how to leverage them.

In this in-depth webinar, our expert presenter will outline how businesses can use LinkedIn as a marketing tool to enhance visibility and engagement. We’ll cover how the LinkedIn algorithm evaluates and shares content, and what type of content you should prioritize to maximize your time on the platform.

In this webinar, you’ll learn how to:

  • Identify what makes LinkedIn different from other social media platforms for B2B
  • Determine how to use profiles and company pages, and when each is necessary
  • Interpret how LinkedIn’s algorithm evaluates and shares content
  • Choose the right content to share to build trust and improve visibility
  • Make the most of LinkedIn's features like Articles, Newsletters, Groups, and Collaborative Articles
  • Develop relationships and engagement without sounding salesy or spammy
  • Establish realistic expectations for results, timelines, and meaningful success signals

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Patty Ross

Founder, Golden State Marketing and California Wine Marketing

Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD/cannabis, restaurants, political activism, and nonprofits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.