How to Optimize Your Google Business Profile to Boost Your Online Presence

 1 hour

Learn to create and optimize your Google Business Profile, including enhancing your descriptions and photos, posting regularly, and responding to customer reviews.
business owner serving customer at coffee shop

About the Webinar

Leveraging Google Business Profile (formerly Google My Business) ensures your business appears on Google Search and Maps and boosts your online visibility. However, simply having a profile isn't enough. If you want to rank higher in search results and attract more customers, you need to know how to optimize your profile.


In this webinar, our expert presenter will teach you how to create and manage your Google Business Profile. You'll learn how to improve your business descriptions and photos, establish a posting schedule, and respond thoughtfully to customer reviews. Take advantage of this opportunity to maximize your online presence and attract customers in your local community.


Here's what you'll learn:

  • Understanding what a Google Business Profile is and which businesses are eligible
  • Step-by-step guidance on creating and verifying your business profile through various methods
  • How to build a profile for service-area businesses without displaying your physical address
  • How to optimize your business information with descriptions, photos, videos, and business attributes
  • How to manage your business profile with regular updates, posts, offers, and events
  • Reading and responding to customer reviews and messages

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Tracey Lee Davis

Meet Tracey Lee Davis, the brains behind ZingPop Social Media, a company that helps small business owners become online marketing rockstars! As a social media expert and Certified Partner for Constant Contact, Tracey Lee coaches entrepreneurs on utilizing social media and provides comprehensive management for their email marketing campaigns.