The SEO Implementation Blueprint: Tools, Tactics & Techniques

 1 hour

Learn the essential steps of implementing effective SEO, from technical fundamentals to advanced optimization techniques.
businesswoman taking notes while working at laptop

About the Webinar

Boost your online visibility and attract customers in your local community and beyond by leveraging proven SEO strategies and tools. Learn how to implement practical SEO techniques that will help your business stand out in search results and drive meaningful traffic to your website.


In this comprehensive workshop, our expert presenter will guide you through the essential steps of implementing effective SEO, from technical fundamentals to advanced optimization techniques. You'll learn how to use powerful tools, analyze your website's performance and create strategies that align with your business goals.


Through live demonstrations and step-by-step guidance, you'll discover how to analyze your domain authority and implement crucial technical SEO elements that search engines love. 


We'll explore how to leverage AI tools for content optimization, create detailed buyer personas and implement schema markup that gives your site a competitive edge in search results. Whether you're a small business owner or a marketing professional, this workshop provides you with actionable techniques to improve your website's visibility.


You'll learn both quick wins and long-term strategies, understanding when to tackle SEO tasks yourself and when to seek professional help. By the end of this session, you'll have a clear blueprint for implementing effective SEO strategies that drive real results. 


Key Learning Outcomes:

  • Learn to use essential SEO tools like Google Search Console and conduct effective website audits
  • Create targeted keyword strategies that align with your business goals and user intent
  • Master technical SEO implementation, including schema markup and XML sitemaps
  • Optimize your website's content and structure for both search engines and users
  • Develop a practical SEO implementation plan you can start using immediately

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Jennifer DeRosa

Jennifer DeRosa is a distinguished digital strategist and serial entrepreneur with over two decades of experience in web development and search engine optimization. As the author of "Building DIY Websites for Dummies" (Wiley Publishing, 2024) and founder and CEO of Toto SEO, she leads a specialized agency helping small businesses maximize their digital presence through data-driven SEO strategies.