Small Business Content Marketing - Planning and Creating Engaging Content

 1 hour

Learn how to create a successful content marketing strategy, produce engaging content and measure performance to enhance your tactics.
person planning using sticky notes on desk

About the Webinar

Content marketing is a powerful tool for attracting and engaging your ideal audience, but success requires a clear strategy. From planning and creation to distribution and measurement, every step plays a role in driving results.

In this webinar, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy, how to produce engaging content and how to measure performance to enhance your tactics.

Learning Objectives:
  • Understand the role of content marketing in your digital marketing strategy
  • Learn how to develop a content marketing plan
  • Explore key content formats and how to leverage them effectively
  • Discover how to measure content performance

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Nicole McCullum

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO.