Social Media Marketing for Small Businesses - Basics and Latest Trends

 90 minutes

In this webinar, you’ll learn the basics of social media marketing and the latest trends you should follow.
social media notification graphics hovering above computer keyboard

About the Webinar

Social media can be a powerful tool for small business owners to market their products and services directly to their customers. However, social media can also be overwhelming. Which platform do you post on? How often should you post? What do you post and when?

In this webinar, marketing expert Patty Ross will teach you the basics every business owner should know about social media marketing and the latest trends you should follow.

You will learn:
  • How to create a content calendar
  • How to choose which platforms make sense for your business
  • The right times to post on each platform and how often
  • What type of content to post for the best engagement
  • What are the best social media advertising options

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Patty Ross

Patty has well over 25 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD, restaurants, political activism, and nonprofits.