Step-by-Step Email Marketing Guide For Your Business

 90 minutes

Learn to create a compelling email design, choose the right platform, build a content calendar and much more.
Business owner using laptop in workshop

About the Webinar

Research says that for every $1 spent on E-Mail marketing, there is an average $44 return on investment. But to see a large return on investment, you need to understand the basics of email marketing.

In this webinar, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you create a compelling email design, choose the right platform, build a content calendar and much more. If you feel like your email efforts aren't paying off, this workshop is for you.

You will learn:
  • The 5 C’s of E-Mail Marketing Basics
  • How to create a content calendar
  • How to pick the email platform
  • Anatomy of E-Mail design
  • Best times and days to send E-Mails
  • Why List Segmentation is important (case study provided)
  • Basic Automation
  • A/B Testing Tips

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.

Patty Ross

Patty has well over 25 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD, restaurants, political activism, and nonprofits.