How to Price Your Product or Service With Confidence

 1 hour

Learn how to choose a pricing method, set a starting price, and avoid common underpricing mistakes.
businesswoman writing in notebook

About the Webinar

Setting the right price for your product or service is one of the most challenging and important decisions for any business owner. Many entrepreneurs underprice their products out of uncertainty, copy competitors without context, or struggle to choose a pricing approach that actually aligns with their business model.

In this webinar, you’ll learn how to choose a pricing method that aligns with your type of business, set a realistic starting price, and avoid common pricing mistakes that can limit profitability. We’ll walk you through several common pricing methods, explain when each one makes sense, and show you how to use them as tools, not guesswork, to make informed and confident pricing decisions.

In this webinar, you’ll learn how to:

  • Choose the right pricing method based on your business type and offering
  • Understand the strengths and limitations of common pricing methods
  • Set a starting price without guessing or underpricing
  • Avoid common pricing mistakes that reduce profit and confidence
  • Combine pricing methods to support your revenue and profit goals

Get access to...

on-demand recording
Get unlimited access to the webinar recording so you can watch, pause, and revisit the class anytime after purchase.
class materials
Download the presenter’s slides and any handouts or templates provided to support your learning and implementation.
Resources and Tools
Get curated links to additional SCORE guides, articles, and tools that build on what you learned in the webinar.